The King’s Ginger is an emphatically ginger liqueur, specifically formulated by Berry Bros. & Rudd in 1903 for King Edward VII. Rich and zesty and has been appreciated by bon viveurs, sporting gentlemen and high-spirited ladies ever since.
Building on the Edwardian heritage, we created an identity, bottle, gift packaging and support materials for the brand. Comprehensive brand guidelines were produced in the form of a game book, which encapsulated how the liqueur should be marketed worldwide.