Penny Blue Mauritian Rum

Penny Blue Single Estate Mauritian Rum is distilled, carefully matured in oak and bottled at the Medine Estate on the tropical Island of Mauritius.

It is named after the world’s rarest stamp, the Mauritian Penny Blue. A printing error resulted in only 1,000 being produced, with twelve believed to still be in existence today.

Using this back story we developed an identity which has been carried through to a core product and brand extensions. The brand has been further enhanced with gift packaging and a range of support material.

BRANDING

PACKAGING

PRINT

DISPLAY

ADVERTISING

POS

PHOTOGRAPHY

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03_Penny_Blue_XO_cask_HR
04_Stamp_envelope_logo_HR
05_Penny_Blue_VSOP_montage_HR
06_PB_VSOP_closeup_HR
07_IORC_logo_underwater_HR
08_PB_Single_Cask_label_HR

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