Penny Blue Single Estate Mauritian Rum is distilled, carefully matured in oak and bottled at the Medine Estate on the tropical Island of Mauritius.
It is named after the world’s rarest stamp, the Mauritian Penny Blue. A printing error resulted in only 1,000 being produced, with twelve believed to still be in existence today.
Using this back story we developed an identity which has been carried through to a core product and brand extensions. The brand has been further enhanced with gift packaging and a range of support material.