John Milroy Selection

Milroy’s of Soho was founded by John ‘Jack’ Milroy in 1964 when he opened his wine shop in the heart of London’s swinging-sixties Soho district. From this shop, Jack, and his brother Wallace, were instrumental in leading the Scotch Single Malt movement, establishing Milroy’s as a whisky institution and selling the largest selection in London, perhaps even the world.

Jack went on to bottle many whiskies under his own name “John Milroy”, a selection synonymous with quality.

To build the brand internationally we developed specific supporting assets to increase awareness, encourage more social media activity, and educate the consumer about the collection.

We created a range of stylised product images plus a brand book, presentations and exhibition material.

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FIREHOUSE Design Consultants
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