Cutty Sark Whisky

Cutty Sark is an iconic whisky; the distinctive yellow label has graced the world’s best bars for almost a century and is forever linked with the American Prohibition era of the 1920s.

As part of a global brand overhaul we developed a new-look embossed bottle, raising the shoulders to add masculinity, giving a taller, leaner shape.

The distinctive Cutty Sark clipper illustration sits within a badge which then worked across a range of brand extensions; core, aged deluxe and malt variations, as well as market specific limited editions.

Gift packaging was designed to reflect the brand's authenticity and luxury status and a range of support materials and brand guidelines were produced.

BRANDING

PACKAGING

PRINT

DISPLAY

ADVERTISING

POS

PRODUCTION

ILLUSTRATION

PHOTOGRAPHY

02_Cutty_range_colours_HR
03_CS_long_yellow_HR
04_Cutty_tin_HR
05_Cutty_3D_logo_range_HR
06_Cutty_Dock_top_HR
07_Cutty_Dock_detail_HR
08_CS_bot_views_HR
09_Cutty_US_holiday_pack_HR
10_Cutty_stand_HR
11_Cutty_Black_eclipse_HR

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