Cutty Sark Deluxe Range

As a natural extension to the iconic core brand, the Cutty Sark Deluxe Range was created to appeal to aspirational, sophisticated consumers who understand whisky. Each variant within the clear and organised range shares the same ethos of style, exclusivity and quality.

A confident broad-based bottle was chosen, reminiscent of a ship’s decanter it echoes the brand’s maritime heritage. The labelling and packaging reflect the premium nature of the whisky and align the range to a more discerning, modern aesthetic. The 12, 15 and 18 year old bottlings feature the Cutty Sark clipper embossed on the shoulder and presented in cartons featuring differing seascapes. The premium 25 year old variant was adorned with an enamel shoulder badge and displayed in a silk-lined, slide-opening gift box.

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PACKAGING

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FIREHOUSE Design Consultants
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info@firehousedesign.co.uk

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© Firehouse Design Consultants 2018