Berrys’ Own Spirits

Berrys’ Reserve Range and Own Selection Whiskies comprises an extensive collection of own-label bottlings of fine and rare vintage Single Malt whiskies, rums, Cognacs and Armagnacs, including several bottlings at cask strength.

With a confusing assortment of label designs we were asked to design an overall branding which would strengthen the Berrys’ branding, add premium cues and add consistency throughout the range. An overall template was created highlighting the brand and royal warrants along with a streamlining of typography and a logical hierarchy of information that could be adapted across the wide variety of bottlings. Each label carries the signature of Simon Berry, Berry Bros. & Rudd’s chairman, as an endorsement of quality. Premium glass was sourced and a quality label stock with foiling and embossing enriched the presentation.

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